Michael Herrera “M”

Creative Director of Merchandise

Simplicio Michael Luis was born in Manila (Philippines) in 1976. Although his
family had deeply rooted ties in politics and business in Asia, Simplicio’s family moved to the United States. Knowing that he wanted a life in the arts, Simplicio chose fashion as a platform. After having achieved his degree in fashion at the Fashion Institute of Design and Merchandising (F.I.D.M.) in 1997.

Simplicio (a.k.a. “M”) started working at the Karl Kani studio. The head graphic design position, which later developed to be a licensee manager for all divisions at Karl Kani gave Simplicio the knowledge in fashion from concept to production to sales and marketing. Simplicio had a talent in commmunications and was passionate in giving back-to share what he has developed and experienced- eventually returned to his alma mater to instruct classes of 20 students ingraphics and fashion design at F.I.D.M. in 2002. Soon after, he lived allover the world (Munich, HongKong, Mumbei,
Lima, Mexico City and Guangzhou), designing for many corporate clients (such as PUMA, FERRARI, VODAFONE, RED BULL, T-MOBILE, to name a few) before he decided to launch his own line, SML. SML is a functionally modern line for men and women with a focus on eco-fabrication, fit, fine tailoring and sophisticated clean silhouettes, with a philanthropic intent. The line was well recieved by press and media in its soft launch in 2007 and 2008 in the glamorous Mercedes Fashion Week, Los Angeles.

M brings his experience to ENDORSE PEACE as our clothing designer and green guru.